TIPS FOR WRITING BEST CONTENTS IN BLOGS

Consider these tips for creating successful content for blogs or social media:

  1. Remember that it’s a conversation, not a lecture or a sales pitch. One of the great appeals of the social media is the feeling of conversation, of people talking with one another instead of one person talking at everyone else. For all its technological sophistication, in an important sense social media provide a new spin on the age old practice of word-of-mouth communication. As more and more people gain a voice in the marketplace, companies that try to maintain the old “we talk, you listen” mindset are likely to be ignored in the social media landscape.

  2. Write informally but not carelessly. Write as human being, not as a cog in a faceless corporate machine. At the same time, don’t get sloppy; no one wants to slog through misspelled words and half-baked sentences to find the message.

  3. Create concise, specific, and informative headlines. Avoid the temptation to engage in clever wordplay with headlines. This advice applies to all forms of business communication, of course, but it is essential for social media. Readers don’t want to spend time and energy figuring out what your witty headlines mean.

  4. Get involved and stay involved. Social media understandably make someone nervous because they don’t permit a high level of control over messages. However don’t hide from criticism.

  5. If you need to promote something, do so indirectly. Just as you wouldn’t hit people with a company sales pitch during an informal social gathering, refrain from blatant promotional efforts in social media.

  6. Be transparent and honest. Honesty is always essential, of course, but a particular issue that has tried up a few companies in recent years is hiding behind an online blogging persona either a fictitious character whose writing is actually done by a corporate marketing specialist or a real person who fails to disclose an affiliation with a corporate sponsor.

  7. Think before you post. It shouldn’t harm the people mentally or physically. People shouldn’t be angry. To be safe, assume that every message you post could be read by people far beyond your original audience.