Women Have What It Takes                                     -Carol Barkalow

Before You Read

With several classmates or in your journal, discuss the female gender roles in the advertisement on page 220. What values, expectation, traits, and activities do you see in the ad?



Ans: the American Indian college fund advertisement on page 220 reflects strong, positive images of women similar to those discussed in the essay "Women Have What It Takes"(pages 219-222). These images contrast with the more passive, stereotypical portrayals of women mentioned in paragraphs 1 and 26 of "Sex Roles." The Charles atlas ad on page 224 reflects many of the male stereotypes mentioned in paragraphs 1 and 26 of "Sex Roles" and throught the article "Boys Will Be Boys" (pages 201-206).